Sep 23rd, 2008
The Power of One
Inspired by Mike Bushong, who authored JUNOS for Dummies and also provided excellent sources for plagiarization.
How do you compete with Cisco? Alcatel-Lucent and Nortel are not doing so well. HuaWei chose to be the low-price leader: a strategy based on its inherent strength. Juniper Networks wins with its JUNOS operating systems.
Since almost all Juniper’s gears are based on the same architecture and work the same way, Juniper lowers the costs for customers. They would enjoy “train once, apply many times” efficiency. For Juniper’s internal operations, a single effort benefits all products. This gives Juniper a time-to-market edge: new product group focuses only on the differentiators and leverage from the same core functionalities.
It is easy to copy Cisco’s formula: create autonomous business units, give them free rein on hardware, software, marketing, and business infra-structure, hold the exec accountable, and sit back to enjoy the success. But this approach tries to beat Cisco in the game defined by Cisco. History shows this path littered with corpses of companies who tried. Juniper defined a different game: JUNOS vs. IOS. It does not try to fight against Cisco’s product portfolio, marketing army, R&D dollars, or acquisition spigot. It chose to fight on Cisco’s soft spot: software. In a battle against a giant, compete where size matter less seems like the right idea.
In this game, it is JUNOS against many smaller Ciscoes, each having an OS and a smaller OS development team. This is quite Sun-Tze: divide the larger enemy into smaller sub-units and attack with all strengths focused at a laser-sharp point. There will be no enemy too big and no battle not winnable.
As long as Juniper stays with this strategy.

Sin-Yaw @ Juniper